Shelly Rosales

VP - Asset Management

Shelly joined TCR in 2017 as Vice President of Asset Management for the Mountain State, Southern California and Central Texas Division. Prior to joining TCR, Shelly held the position of Senior Vice President of Asset Management with Forestar Group, a publicly traded company based in Austin, Texas. Shelly was responsible for all aspects of asset management, from site selection, development, oversight of third-party fee managers to disposition. She played a crucial role in the emerging multifamily business segment for Forestar which focused solely on new development. During her tenure at Forestar, Shelly was responsible for the disposition of $450 million in assets and had more than $550 million of assets under management. Her portfolio was concentrated in Austin, Atlanta, Dallas, Denver, Charlotte, Houston, and Nashville. Shelly has specialized in multifamily development and asset management for the past 15 years and has more than 30 years of national operational experience in the multifamily industry. Prior to joining Forestar, she owned her own multifamily development company firm which developed garden-style development. Shelly has also worked for such notable organizations as Maritz Wolf developer of Four Seasons Residences, JPI, Larry Peel Builders and Westdale Asset Management. She has been involved in the development of more than 30 multifamily assets and overseen 10,000 units. Shelly attended Northwood University, where she studied business management.

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